Resistent To It's Charms

Original and new flavor Cheesybite (gross!)

This is funny!
So apparently, today's kids are not such big fans of Vegemite!
Kraft produces this "gem" of a product and is now going to make a "milder" version as an introduction for those newbies to the food paste. It is to be called "My First Vegemite".

Kraft Bows to Wimpy Little Vegemites

As we do not have, to my knowledge that is, this spread in the US here's an appetizing description:

The paste is a dark brown (think molasses coloring) spread that smells and tastes like salty yeast.
The spread is put on sandwiches, toast, etc. With toast many versions include butter. First spread the butter and than the vegemite. I have had a tasting with lots of butter and little vegemite. I have had with little butter and a little more vegemite. Still not a fan I have to say.

Per Wikipedia, vegemite is manufactured as a by-product from the brewing process - used brewer's yeast. I think I'll just take the other by-product - a beer!

Here is a great page on the history of vegemite including a funny anecdote of the product being banned in the US.

Wiki - History of Vegemite